Inspirations Salon
Inspirations Salon aims to empower and elevate women through the power of beauty makeovers, resulting in a flawless look that will make you walk down the streets like the real queen you are.
the challenge
Our goal was to build an elevated, professional, and characteristic brand identity that is appealing to the ideal audience of the salon.
For ambitious women, who want to shine with confidence, Inspirations Salon offers a wide range of high-quality beauty services by experienced professionals including hair, nail, wax, and aesthetic services.
the initial concept
Throughout the development of the initial logo concepts, our primary objective was to accentuate the transformative nature of the salon's services. Our aim was to create a visual representation of the journey towards a more raw, authentic, and empowered version of oneself, catering to the aspirations of their discerning clientele.
The logo design boasts sharp and straight edges that are balanced by the addition of playful, curvy details, reminiscent of the graceful movement of curly hair locks. The resulting effect is a divine and distinctive fusion of power and elegance that perfectly encapsulates the salon's brand identity.
"Our purpose is to be the destination for women
searching for more high-quality, luxurious beauty services
and elevate their look with the confidence
our makeovers revives in them."
logo variations & color palette
In addition to the distinctive primary logo, we have meticulously crafted a collection of alternate logo variations and logomarks, each tailored to suit diverse applications.
We have thoughtfully selected a color palette that seemlessly integrates with the newly envisioned interior design of the salon. This palette comprises of a combination of charcoal, deep, desaturated greens, and earth tones, harmoniously accompanied by soft pastels that exude a feminine essence.
the final concept
Upon further analysis, we have arrived at the conclusion that it is crucial to take into account not only the prospective target audience of the salon, but also to uphold reverence for the present clientele. Accordingly, we have adjusted the design to evoke a more conventional and feminine aura.
This refined aesthetic conveys a sense of approachability, while simultaneously exuding a refined and opulent atmosphere. The resulting identity facilitates a stronger rapport with both existing and potential clients.
collaterals
In order to offer a consistent and cohesive brand experience, we have created a range of bespoke branded collateral for the salon, including but not limited to, business cards, gift cards, and a comprehensive price list.
Each item has been thoughtfully designed to reflect the newly refined visual identity of the salon, imbued with a refined elegance that conveys a sense of luxury and sophistication. Our goal was to ensure that every aspect of the brand experience resonates with the salon's clientele, enhancing the overall customer experience and strengthening the brand's position in the market.
one-page template-based website
We have been honored to design and develop a sleek one-page brochure website, utilizing the cutting-edge features of Webflow. The website serves as a virtual gateway to the salon's current booking system and provides comprehensive information about their services, educating clients on each available treatment.
Our primary objective was to create a user-friendly website that is not only easy to navigate but also simple to maintain. The Webflow Editor interface allows the salon's team to effortlessly update the website's copy, imagery, and pricing details in real-time, without the assistance of a developer.
Our dedication to creating a website that is both aesthetically pleasing, functional, and informative has culminated in a seamless and effortless experience for the salon's clients, ensuring they receive the best possible service from the salon.
Finally, I have a clear vision of our BRAND!
