my mission

I am passionate to work with female business owners and showing them their brand is capable of so much more. I help them gain clarity and confidence to show up proudly with a one of a kind brand, even in a saturated market.

intentional design

leading to success

the result

By working with me, my clients get the transformation they have always desired to reach, and now they have more time to spend on the things they love.

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Learn more about my process
Before we start
After you filled my Client Application Form and your inquiry landed in my inbox, I review your answers and get in touch with you within 48 hours. If we are an ideal match, we will discuss your project and needs more in-depth as my aim is to serve you as best I can during your branding journey. I hope this helps you feel more confident in our work together, and after you are ready to book, I'll send over your Proposal, Contract and the first Invoice.
Creative Direction
Depending on which branding package you have chosen, I'll send you a Brand Discovery Questionnaire that will cover your brand's mission, values, ideal client, and more. Our discussions and your responses will result in a Creative Direction Presentation containing all the valuable conclusions and objectives for the project. It will also include a Moodboard or Stylescape based on our cooperative inspiration gathering to set the visual direction for the next step in our branding journey.
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Design & Refine
After you've approved the Creative Direction Presentation, I'll dive into the design phase, I explore dozens of potential concepts for you and then work by narrowing down all of the different ideas into the one that serves as the most effective solution for your brand.

We then dive deep into its presentation so that you can gain further insight into my vision and application ideas for the designs. Presenting one concept allows me to explore a variety of options but at the same time lets me be the art director you really need to identify the most suitable option for your target audience and business. Then I offer two rounds of refinement to make small adjustments in order to create a design more in line with your visions. 

After your new branding is approved, we will move on to your collateral pieces.
Launch & Celebrate
Once our project is complete, everything is approved, and the final invoice is paid, I'll deliver all brand elements in a variety of formats for both print and web use.

You will also get a Brand Sheet or a Brand Sheet and a Comprehensive Brand Guideline depending on your package intended to educate you about the correct usage of your brand elements so you'll have the confidence to implement the fruit of our collaboration consistently with ease.

If you have agreed previously, I'll also share the launch of your brand on my Instagram to celebrate your next milestone.
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Adrienn White
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Evie Shaffer photography
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LOR businesscard
Evie Shaffer photography
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Lotus busniess card
LOR businesscard
Evie Shaffer photography
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