From ideas to execution,
crafting memorable brand experiences for those who strive for the highest standards and dare to stand out.
All Things
Branding
we are a match made
in heaven if you...
...aim to raise the bar in your industry and surpass your competitors with impactful and captivating visuals
...want to effectively communicate the value you bring to the table without having to say a word
...seek to offer an awe inspiring client experience for your clients they can talk about for years to come
Brand Strategy
& Brand identity design
Medicine prescription without diagnosis is malpractice.
A brand strategy, akin to a diagnosis in medicine, is a prerequisite to the creation of a successful brand, avoiding the pitfalls of blindly designing without first considering the bigger picture.
It is a collaborative effort between you and me, to come up with a sustainable plan and direction for the brand, before developing your visual identity.
our brand strategy framework
the brand core
Our approach to brand strategy is rooted in the belief that a strong foundation is key to success. We will work closely with you to bring forth the essence of your brand, illuminating the driving forces behind it.
Our process of defining your brand story, core values, purpose, vision, and mission will create a cohesive narrative that forms the cornerstone of your brand identity.
This foundation will serve as the anchor for all future brand initiatives, ensuring a consistent and authentic representation of your brand to your customers.
target audience
At the heart of every successful brand is a deep understanding of its target audience.
Our targeted research and creation of audience personas will provide valuable insight into your customers' pain points, enabling us to position your brand as a transformative solution.
We believe that by truly understanding your customers, we can craft a brand experience that resonates with them on an emotional level and drives long-term loyalty.
competitor analysis
In today's competitive marketplace, a thorough understanding of your competition is essential to success.
We will conduct a comprehensive competitor analysis, exploring their strengths and weaknesses, to help you position your brand in the most advantageous way possible.
This valuable insight will inform key decisions about your brand, from product development to marketing strategy, enabling you to stay ahead of the curve and succeed in a crowded marketplace.
brand positioning
To stand out in a crowded marketplace, your brand needs a unique positioning.
Our process of developing your unique selling proposition (USP), value proposition, brand positioning statement, and defining your brand archetype will help you clearly communicate the value you bring to the market.
communication
Our expertise in crafting compelling messaging strategies, defining brand voice and tone, and creating memorable taglines will help you build a story brand that resonates with your customers.
consumer buying journey analysis
Understanding the various stages of the buying journey, from awareness to post-purchase, allows brands to anticipate customer needs and create a seamless and enjoyable experience.
Our analysis of your customers' buying journey will identify key elements to improve, ensuring a seamless and enjoyable customer experience from start to finish.
Visual direction
With our collaborative approach, insightful research, and innovative strategy, we will create a captivating visual direction for your brand that will serve as a beacon guiding the development of all brand elements and collateral that will inspire and engage your audience.
what's included
brand strategy
creative direction
Visual identity system
primary logo design
secondary logo & submark design
color palette selection
typography system
primary logo design
collaterals
business card design
HTML email signature
comprehensive brand guidelines
add ons available
not ready to go all in with a full-blown brand strategy?
The brand essentials
This branding package covers the most essential parts of a cohesive brand identity and provides you with a refined look for a broad application range with the two most essential collateral a business needs, to cover both digital and print use cases.
Answering some foundational questions related to your business, brand’s mission, values, ideal client, and more allows me to be more strategic in the design choices that I make, resulting in a lasting identity.
what's included
creative direction
Visual identity system
primary logo design
secondary logo & submark design
color palette selection
typography system
primary logo design
collaterals
business card design
HTML email signature
brand guidelines
add ons available
Print & packaging design
Would you like a commercially minded, memorable and one-of-a-kind brand experience with your product in the centre?
When we build brands for product-based businesses, we need to think differently. Your brand is more than an identity, so the process is layered with additional strategy to position the product first, as it’s the true hero of your business.
Faq
Do you work with international clients?
Yes, of course, although I work from the heart of Europe, Hungary, I accept applications from any country. With today’s client relationship and project management apps communication is easier than ever, regardless of where you are from.
I DON'T NEED BRAND STRATEGY / COLOR PALETTE / ETC. I JUST NEED A LOGO. CAN WE STILL WORK TOGETHER?
Sorry, but I do not offer logo design separately.
My branding process was created to cover the bare minimum a business would need to appear consistently on any platform. I’m dedicated to setting my clients up for success and I’m not compromising on the minimum deliverables or the quality of my service.
I also highly believe in the strategic process that I follow with each client as it makes sure that the brand we create is completely aligned with the vision and goals of your business and feels consistent in every aspect.
I already have a brand identity but I wish to work with you on my collaterals/packaging/website. Is this possible?
I primarily work with clients who are looking for a full rebrand based on our in-depth strategy to truly make the leap and reach their goals.
However, I occasionally make an exception if your brand was professionally designed by another agency or studio and you are able to provide the strategy and brand guideline documents we should honor during the process.
Does "The Brand Essentials" include strategy?
The answer is yes, but no.
As I’ve said earlier, It is my firm belief that there’s no successful brand identity creation without brand strategy first, but I understand that not all brands are ready to start fully invested. Brand strategy comes with a price tag and timeline that a lot of business owners find hard to afford.
Answering some foundational questions related to your business, brand’s mission, values, ideal clients and more allows me to be more strategic in the design choices that I make without the need to conduct an extensive research and create an in-depth brand strategy document.
How much does it cost?
All projects are custom quoted depending on the goals and scope of the project, but most of our clients invest around $2K-$8K on custom branding and collaterals. and $3K-$8K on custom web design and development.
You can get an idea of the minimum investment for your project scope by filling out our client inquiry form which has a calculator.
WHAT ARE YOUR PAYMENT TERMS?
It is more beneficial for both of us to break the costs down to a payment plan to make the investment more manageable for you and keep the project moving with regular payments.
As I book projects in advance, I request a 30% non-refundable deposit to secure timeframes in my calendar. The remaining is proportionally distributed depending on the length of the project, and the last invoice is due before your launch.
HOW FAR AHEAD SHOULD I BOOK MY PROJECT?
I typically book months in advance, and as a branding project could take 4-12 weeks, while a website project could take 5-12 weeks depending on the scope, therefore I highly recommend reaching out as soon as possible to avoid the disappointment of not being able to work together! This will ensure that we can create a timeline in your proposal that suits both of us.